“The Design Library is a constant source for inspiration as we start the seasonal creative process. The New York headquarters has a range of archival print and pattern references that spark the imagination as we build out the mood and trend for the season. The 1961 paper impression flower print was key to bringing the seasonal colors together through an abstract multicolor pattern that connects back to the Lululemon DNA of combining handcrafted techniques with functional fabrications. We showcased the print in our yoga collection and designed it into our most iconic high-rise Wunder Under legging and Energy Bra, enabling our guest to meet her full potential as she pursues a sweaty workout.”
—Lee Holman, Executive Vice President Creative Director